Meeting & briefing
A first call to agree on the goal and what success looks like
Available for work
For 7+ years I’ve designed products across my own agency, startups and product teams.
Over the years I’ve worked on 100+ projects across AI, fintech, Web3, SaaS, B2B platforms and web and mobile apps. Founders, CTOs and design leaders recommend my work, including a former VP of Design at Capital One & Toptal, and an AI & Ventures lead at BCG.
Now I’m an independent product designer. I do UX audits, landing pages, website redesigns, mobile apps, MVPs, design systems, motion, branding and product strategy, with my own AI methodology, so you get senior quality at startup speed.
Let’s connect.
Case studies
In their words
“I have worked with many designers and Andrii stands out for his talent/speed, work ethic, overall design quality, and his creativity.”
Alexander Shapiro Founder/CEO, Base8 “Andrii played a pivotal role in redesigning our entire dashboard, creating our new website, and developing brand kits. … Andrii is an exceptional designer who consistently goes above and beyond.”
Remo Vloet Founder, Simply “It was a pleasure working with Andrii on our logo design. … I’m very happy with the final result and would recommend Andrii to anyone looking for a professional and reliable designer.”
Andrew Demchenko Chief Technology Officer, Nexenergie “I’ve had the pleasure of working with Andrii to design our retail startup’s website and his design skills are exceptional.”
Nathalie Rafeh AI, Ventures & Digital Strategy, BCG “You’re a great designer with much humility and creative ideas. … I appreciate that you strike a good balance of coming up with bold ideas but also keen to take feedback from others.”
Jin Yang Former VP of Design, Capital One & Toptal The ideas and experience that shape the way I design
- Step 01Understand product & goals
- Step 02Audit every key flow
- Step 03Pinpoint where users struggle
- Step 04Prioritize the fixes
- Step 05Deliver an action plan
Every project begins with understanding the product, its users, and what needs attention first
50+ clients worldwide have shaped how I adapt, communicate, and work across cultures
Deep focus mode 
My other office 
Nice to meet you 
Today’s to-do list 
Think it, then build it 
Rain can’t stop the ride Experience, in practice. Where every step of my process was proven
Base8 Head of Product Design New York, US 2025-2026
- Led product design with the CEO, engineering lead and marketing: UX strategy, product vision and delivery across teams.
- Built the design system and the brand book from scratch.
- Improved information architecture and usability across the core flows, backed by journey mapping.
- Set up review routines, documentation and reusable patterns, so UX stayed consistent and rework dropped.
- Replaced outsourced 3D with an in-house asset library, and added motion assets and clearer specs for engineering.
UX strategyDesign systemBrand bookSocial media
Simply Product Designer Amsterdam, Netherlands 2024-2025
- Redesigned the full website for clearer UX and a more consistent brand.
- Rebuilt the dashboard UI/UX from scratch: flow, readability and visual hierarchy.
- Built a scalable design system: components, colors, type and spacing.
- Handed designs off to developers and ran visual QA, with micro-interaction and motion briefs.
- Led the visual direction for product update launches.
Website redesignDashboardDesign system
Sensay UI/UX & Product Designer London, UK 2024
- Redesigned the main dashboard from scratch, plus part of the website.
- Mentored a junior designer through daily feedback, Figma practice and UX critique.
- Improved onboarding and built reusable components for AI-specific UI.
- Ran regular developer support sessions.
Dashboard strategyWebsite designDeveloper support
Mechanism Ventures UI/UX Designer San Francisco, US 2023-2024
- Designed UI/UX for portfolio companies: PrimePutt, Live It Up, HeySunday, VeryVery and Pettable.
- Ran user research and produced wireframes, prototypes and high-fidelity mockups.
- Designed responsive layouts and design systems.
- Built in Webflow, edited videos and made social ad creatives.
5 startupsWebsite redesignsUser researchAd creatives
Splashup User Interface Designer Sydney, Australia 2022-2023
- Designed wireframes, prototypes and high-fidelity mockups.
- Created design systems and guidelines, with responsive layouts.
- Ran user research and data analysis, working closely with development.
Website designDeveloper supportUser researchPrototyping
Skills and tools I work with
Before we start. FAQ
How does a project start?
Send a brief through the form or book a call. We talk about what you’re building, who it’s for and when you need it. Then I send you the scope, a timeline and the price in writing. Work starts when you approve them, and you see progress at every step, not only at the end.
What are the 5 steps?
First, meeting and briefing: we agree on the goal, the users and what a good result looks like. Then design strategy: structure, user flows and the key screens as wireframes. Then a prototype in code: your key flows become a working prototype within days, ready to try on any device and share with your team. Then the production build: the approved prototype becomes the real product, with smooth motion, responsive layouts and every edge case covered. Last, testing and launch: we test every screen and state, then go live.
How much does a project cost?
$40 an hour for short-term projects and $32 an hour for long-term work, in US dollars. Long-term means ongoing work that runs for a month or more. Before anything starts, you get a written scope with a price estimate, so you know the budget up front. For a full-time role, we agree on a salary instead.
What should I prepare before we start?
The goal, who the product is for, and your deadline. Anything that already exists helps: current designs, analytics, brand files, research, competitor links. Most of all, one person on your side who gives feedback and makes the final call, so decisions never stall.
What tools do you use, and how do you hand off?
Figma for product design, Photoshop and Cinema 4D for images and 3D, After Effects for motion. I use Claude Code to prototype and build faster. Every file is built on components, so developers work from the same parts I design with. You get clear specs for every screen and state, and I stay on during the build to answer questions and check the result before launch.
Do you work with teams in other time zones?
Yes. I work remotely from Thailand (UTC+7), and I’ve worked with teams in New York, Amsterdam, London, San Francisco and Sydney. My hours are flexible and overlap with European and US mornings, so we always share part of the working day for calls. Between calls, I share progress in writing, so nothing waits for a meeting.
How fast do you reply?
I reply within 24 hours (UTC+7). Email works best, and you can also reach me on Telegram or LinkedIn. During a project, I use the channel your team already works in.
Freelance or full-time?
Both. I take freelance and contract projects, short-term and long-term: websites, landing pages, dashboards, web and mobile apps, design systems and brand identity. I’m also open to a full-time remote role. If you’re hiring, pick the full-time option in the brief.
Have a project in mind? Tell me in 4 quick steps.
No call needed to start.
